Trust · Web3 Lab

Purpose

This category is a later-stage lab for readers who already understand the core standards, measurement, verification, and implementation structure of ad platforms. It does not present Web3 as a baseline requirement. Instead, it examines where SSI, blockchain, cryptographic proof, provenance, and AI agents may become useful extension points.

Read This After

• What Is OpenRTB
• What OpenRTB 3.0 aimed for and what returned in 2.6
• Event Log Schema Basics

Current Documents

1. What SSI, Blockchain, and AI Agents Can Be Used to Experiment With in Ad Platforms

Recommended Reading Order

1. What OpenRTB 3.0 aimed for and what returned in 2.6
2. Event Log Schema Basics
3. What SSI, Blockchain, and AI Agents Can Be Used to Experiment With in Ad Platforms

Candidate Next Documents

• What unit of advertising provenance can realistically be proved
• What tamper-evident logs add to billing and audit
• Whether public ledgers or private proof layers are more realistic for ad platforms
• How far AI agents can go in ad fraud triage and alert routing

Later Category

• Reference