Measurement · Verification · Reconciliation

Purpose

This category focuses on how ad platforms measure events, verify runtime behavior, and reconcile differences across systems. It covers tracking, verification, discrepancy, reconciliation, and supply path transparency from the perspective of current operations.

Current Documents

1. Why imp and impression are different
2. Understanding TrackingEvents, impression, click, and quartile
3. Introduction to Discrepancy and Reconciliation
4. Understanding sellers.json and schain

Recommended Reading Order

1. Why imp and impression are different
2. Understanding TrackingEvents, impression, click, and quartile
3. Introduction to Discrepancy and Reconciliation
4. Understanding sellers.json and schain

Next Category

• Channels

Later Categories

• Implementation
• Trust · Web3 Lab
• Reference